Hollywood actor Ben Affleck was urged to shave off his goatee before promoting his upcoming movie Jersey Girl last week – by the film’s bosses. The Hollywood hunk was advised to discard his normally present facial hair by a number of people – including Miramax boss Harvey Weinstein – because it makes him look further removed from his character in the romantic comedy, which also features Liv Tyler and Affleck’s Gigli co-star and former fiancee Jennifer Lopez.

Affleck says, “There was a general consensus from the marketing people. They said, ‘You have to look like how you do in the movie. Otherwise it’s weird for people.'”