“Another example is in the movie “Mallrats.” In the DVD movie’s system menu, going to the Deleted Scenes icon and pressing the right arrow key on a DVD player lights the eyes of a robot that is in the corner of the screen. If you press Enter, a video clip of director Kevin Smith starts up in which he chastises viewers for having nothing better to do with their time. “If you’re watching this, I bet you thought this was going to be an Easter egg, something hidden. No, nothing, just us sitting here laughing at you as you lie there looking for Easter eggs on a D-V-D,” Smith scolds on the DVD. “God almighty, get out there, live, smell the air, sniff a dog…You’re looking for Easter eggs? No, no, no. What you should be looking for is apparel.”

And yet there is another Easter egg on the “Mallrats” DVD: a music video of two key characters in “Mallrats,” Jay and Silent Bob, dancing to the song “Build Me Up Buttercup.” Going to the MCA Soundtrack Presentations icon and watching the presentation through to the end reveals the hidden video clip.”