Box Office: What To Expect?

July 21st @ 11:53 am | No Comments » | Scooped by Brad & Chris

  • Clerks II is now open nationwide, so many folks here at View Askew, as well as fans, are wondering: How much will the movie make this weekend? There’s a few facts to consider here. First off, we’re opening up against three other rather high profile films this weekend: Monster House, My Super Ex-Girlfriend, and Lady in the Water. None of those other three have been enjoying as positive reviews as Clerks II, however, all three ARE opening on more screens (”Lady” being tracking best for box office, though the harshest reviewed of the bunch). There’s also the Pirates and Superman factors to compete with — Both flicks are still out there, with Pirates continuing to do decent business. So where will we land? It’s tough to say, really — However, with a $5 million budget, plus advertising, the film’s poised to go into the black this weekend no matter what. In fact, Kevin revealed that foreign distribution rights have ALREADY put the film in the black, with those rights sold for more than the film’s budget, even before it was released.

REVIEWS: At presstime, Clerks II is tracking WAY better than any film opening this weekend at review supersite Rotten Tomatoes where it’s enjoying a 72% FRESH rating! Be sure to hit that site for all the reviews you can stomach, as we’re sticking mostly with press here and just a couple select reviews.

Here’s Variety’s tracking report on Clerks II:

“Clerks II,” which MGM is distributing for the Weinstein Co., hits 2,150 playdates and will likely appeal to writer-director Kevin Smith’s core male aud. His biggest previous opening was the $11 million for “Jay and Silent Bob Strike Back” on its first weekend in 2001. “Clerks II” bow will likely be close to that.

So hey, with Variety saying that, even if we make the projection, it’s over DOUBLE the budget of the flick. Not bad at all, eh? More than can be said for Superman’s opening weekend, that’s for sure. But hey, let’s prove them wrong — Get out there with everyone, spread the word, and let’s sell these theaters out! Let’s crack that J&SBSB opening weekend, and march towards View Askew box office history this weekend. Clerks II, now playing everywhere!!!

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