By Max Broker, April 8, 1999

What HSX MovieStock would you most likely see following these names of the most popular MovieStocks: Mission Impossible 2 (MISS2), Eyes Wide Shut (EYESW) and Men In Black 2 (MIB2)?

The answer is Dogma (DOGMA).

The premise of this Kevin Smith (KSMIT) directed movie for Miramax involves two angels trying to get back into Heaven. The great grand niece of Jesus Christ, with the help of Jay, Silent Bob and Rufus the 13th Apostle, must hinder the angels’ efforts in order to prevent the end of existence.

DOGMA is trading at H$41, indicating an implied opening weekend gross of $13 million (using the HSX opening weekend multiplier) with an average daily volume of over 8 million shares.

I predict that DOGMA will make this number. I believe that this will be Kevin Smith’s big commercial smash hit (he also directed Clerks and Chasing Amy).

As we head into the last months of the century, the population of Earth, that is to say, the movie going audience, is questioning their spiritual selves and their relationship to the cosmos and various cosmic forces that rule reality. So spirituality-themed stories like DOGMA already have a built-in audience. Add Miramax’s excellent marketing abilities and Kevin Smith’s sharp eye with the camera, and it all adds up to big bucks.