Variety reports that the estimated Sunday take is a respectable 10.7 million, though our favorite figure is the huge increase in box office from Friday to Saturday, indicating that great reviews and word of mouth from the Friday shows brought folks into theaters on Saturday:

‘Landing at No. 2 domestically was the Weinstein Co.’s R-rated laffer “Zack and Miri Make a Porno”. Directed by Kevin Smith, comedy opened to an estimated $10.7 million from 2,735 on the strength of younger moviegoers. The Seth Rogen-Elizabeth Banks pic was up a hefty 124% Saturday over Friday.’

If that trend continued, the final take for the weekend could be even higher than estimated. We’re thinking that the “tell two friends” strategy for this one could continue to help the flick hold its own on the big screen (if you liked the movie, tell two people to see it, have them tell two, etc) — Oh, and as always, we’d love for you to see it again yourself this week or weekend, since we’re getting reports at the laughs being so uproarious that many lines/jokes are getting missed! Not that that’s a bad thing, of course, but it makes the value of hitting a second screening all the more worth it.

We’re currently compiling an update which is coming up later today — We’ll be back with lots more including a wrapup of the weekend, exclusive premiere photos, and a lot more.

If you saw the movie this weekend, be sure and tell your co-workers and friends how much you dug it! Word of mouth with comedies is always important, and we’d love to see how the film performs this week and weekend, now that the holiday is behind us. We’ll see ya back here with more soon.