- With the safest premiere in the world less than a week away — The Radio City Music Hall premiere screening and Q&A is this Saturday and allows any of New York’s finest free admission — Kevin triumphantly announces that all dates for the upcoming “Red State” tour in March have sold enough seats to put them into profit towards the film’s budget. If you recall, Kevin and co-producer Jon Gordon took a risk in booking all the venues for the tour themselves, out of pocket — First order of business would be to sell enough seats to cover the cost of renting all those venues. So, the big news this weekend was that they’re already in the clear on all of those costs. All tickets sold from now and forward are gravy, and go right towards that 4 million that “Red State” cost to produce.
As promised, Kevin’s sharing all the small details with us via the “Red Statements” blog, where he runs down a list of recent appearances he’s made — all free of charge to the budget, so ZERO marketing costs. The lesson here? Word about the film and the tour have gotten out on CNN, HBO, G4, The E network, countless radio stations, the SModcast network (of course), and tickets have sold. All without a single dime spent on advertising. Nice, right?
Here’s a snippet from the post announcing the big news:
“…The Radio City show was our Big Green Monster, but neither Jon nor I would rank much wood in Williamsburg. I’d been able to sell out Carnegie Hall two years back and that seats 2600 ñ but in the two years that’ve followed, I’ve increased my touring schedule dramatically, adding live SModcast performances to that mix as well. Two years ago, you couldn’t hear me on almost daily basis on SModcast.com. Add an incurable case of Twitterrhea to that equation and there’s a good chance the same folks who came out for that Carnegie show have burned out on my antics. If that was the case, maybe we wouldn’t even reach that Carnegie 2600 number, let alone our hoped-for Radio City 3000 (which would be half capacity, pre-NYPD). Anybody who gives a fig about Fatty McNoFly can hear what’s on his one-track mind 24/7, free-for-nothing; why pay to see him or his dopey flick?
Kids? You gain so much when you give away the farm.
For four years of all the free SModcasts for one year of all the aural we just give away at SModcast.com for seventeen years of being there for them? The audience, as always, is now there for me.
We’ve reached the minimums on all but one of the houses on the tour (I’m looking at you, Minneapolis). We’ve already cleared (not grossed; cleared, post-all payments and expenses) six figures in profits thus far. The tour is making our investors money now, long before the October 19th theatrical release.
The idea was, rather than festival hop (which would have cost money), we’d go right to work, bringing the flick with me on one of my Q&A tours, and start earning some money back for our investors. There’s four million dollars to return, and Jon and I have this dream of being in the black before our theatrical run begins. It’s costing us nothing but time and sweat equity to earn (Well, that’s not the whole truth: the earnings from my spring touring would’ve been mine, personally ñ but I’m giving all the tour earnings to Red State).
Will we sell out across the country? Not likely. I’m not even sure a single house will sell out on the tour. But it doesn’t matter, so long as the tour itself ultimately profits; and right now, the tour is already in profit. Naturally, our investors would like to maximize that number; so I’ll be doing all I can to spread the word without spending a dime. But I’ll be honest: the moment we hit profitability, the pressure was off.”
Make sure you stop over at the Red Statements blog for the entire post (and a look at that amazing trailer again, if you haven’t seen it in a while). Much thanks to Kevin also for the News Askew ink towards the end — To our new visitors, welcome, and like SModcast, expect big things and changes (for the better) around here in 2011.
Tickets for the US “Red State” road show are still available for the tour, where you can see not only “Red State” over a half of a year early, but also get a full-blown Q&A show with Kevin Smith himself. These are the ONLY SCHEDULED US DATES for a chance to see the film and Kevin together, so don’t miss it. If you’re waiting for this to come back around later in the year, don’t count on it. Get your tickets now, and proudly say that you not only saw the film early, but that your dollars went directly towards its budget. Pretty cool, right?
