Jay Does Nike, Dogma Gets Edited…

September 24th, 1998 @ 12:00 am | No Comments » | Scooped by Kevin Smith

  • Kevin dropped by the WWWBoard for a quick visit, where he gave some surprising news that Jason Mewes, not VincentGallo, was going to be the star of Nike‘s new ads that were filmed last week. Pretty cool! Jay’s getting his face out there more and more places lately. As for Dogma‘s status? Read on, folks:
Nike's Newest Pitch-Man...What goes on? Weeeeeeeeeelllllll!!!

Little early P.E. for you there, folks.

So the Nike spots we shot last week – the ones that were supposed to feature Vincent Gallo? We wound up going another way, and as of October 4, you’ll start seeing a very familiar face plugging Nike Tuned Air…

Mewes.

He did quite well, and the clients (that’d be Nike and FootLocker) loved him. The spots are pretty funny. Look for them first week in Oct.

Scott and I are into reel three on the second pass of ‘Dogma’ (there are nine reels total). We’ve already cut out fourteen minutes, bringing the running time to 3 hours, three minutes. Hopefully, we’ll find at least another fourteen to shave before handing in our ‘Director’s Cut’ (though I was kind of hoping to get it down to at least 2:45 for the first ‘Max screening).

We’ve also cut a boss, two minute trailer for the flick which I wish to God we could post here. Perhaps in a few months, if we get permission. It’s very dialogue light, ironically enough, but good Lord, does it excite.

Short of that, no new tales to tell.

We’ll do our best to uncover some more info on the trailer…Like when you’ll be able to see it and what it contains. As for the flick, wow, even a 2:45 cut would be outstanding! After the ‘Max execs see it, how are they gonna be able to look Kev in the face and demand more cuts? Time will tell…

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