NPR Says “‘Sucks Less’ Costs Less”!

December 13th @ 8:06 pm | No Comments » | Scooped by Adam Halkuff

  • You can listen or read the NPR (National Public Radio) story that just ran, giving “Sucks Less with Kevin Smith” some nice airtime. They discuss the show’s concept, how it works, and have some interview quotes from a few execs involved with the project. Here’s a snippet:
They do just about everything on the show: shoot it, write it, star in it, edit it, create animations for it. And it gets lots of play on three screens: television, the Web, and on cell phones.

Having people who are part of their core audience actually make a show has been right up mtvU’s alley.

And of course the fact that it gets a hit show for a fraction of what it would otherwise cost isn’t so bad, either.

Cell phone company Amp’d Mobile paid the channel $50,000, which mtvU paid to UCLA for the right to develop the class.

And in addition to college credit, students got a stipend for their efforts.

mtvU executive Stephen Friedman says working with the kids is better than working with stressed out over-committed professionals.

The season finale of “Sucks Less” shows up online tomorrow, we’ll let you know when and where to get it! We also assume the show will return next semester, if all the logistics work out. We love it, and hope to see the project continue. It’s great entertainment, and also one of those projects we think college students dream of working on. We’ll keep you posted on the project’s future as we learn more.

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