First off, let’s summarize – Kevin had always mentioned that there would be an auction post-screening after “Red State”. And yes, all along that auction was planned as his offer of $20 to co-procedure Jon Gordon, on the spot. “Red State” will be self-marketed, and self-distributed, as Kevin turns the entire Hollywood system on its end. Groundbreaking, bold, surprising, and just in line with what we’d expect from the writer-director that we’ve grown to know and love over the years.

Let’s first take a look the the evening’s time line, and throw in some stories, photos and links to go with it.

You couldn’t have asked for a better backdrop for a premiere, as the Westboro Baptists, who some say inspired characters in “Red State”, were on hand for their protest outside of the theater, right on schedule. As promised, Kevin himself mounted a peaceful counter-protest with some humorous, creative signage of his own:

Chris Barrett, new media producer at Showbiz 411 was behind Kevin the entire time for the protest, and passes on Showbiz 411’s video look at the event – A full 7 minutes from the moment that Kevin walks out to the crowd, tons of signage. The best footage you’ll see, almost as good as being there.

Next, it was time for the flick to start — Showbiz 411 presents the introductory video to “Red State” — Watch Kevin hit the stage and introduce his flick to the world.

Following the film, The Harvey Boys shocked the room, and took back indie film for the people with an amazing “auction” where they made the big reveal – “Red State” will tour the country this year, and gather funds to handle their own personal distribution, with a completely transparent budget and marketing campaign.

/Film has the video where this major event in the indie film world took place. There’s more links there to what analysts and others are saying about the strategy.

After the move, Kevin sent out a mega-tweet message which runs down the plan very nicely. This also confirms that this will also be the plan for “Hit Somebody”, Kevin’s final film, after which he’ll be taking over a role as producer and sharing the model with others who want to get on board. Yes, releasing into theaters, major films — Except without the bloated marketing budgets and the ridiculous millions it takes to “open” a movie. Read on, this is some great stuff here:

In the Tweet that launched a thousand angry bloggers, I VERY specifically said – I plan to pick my distributor in the room – auction style. Then, EVERYONE ELSE said I was selling the movie. But I never said that. Very specific wording. Then, I watched as lots of bloggers turned it into ‘He says he plans to sell the film in the room.’ So, if you’re mad that I didn’t live up to a story that I actually really didn’t tell o’ well, that’s kinda my whole point about the press. Ta-da! I’m just reaching back to an old model from Hollywood’s glory days: we’re taking our show on the road. GONE WITH THE WIND (which this movie certainly ain’t) didn’t open on 2600 screens; it opened on one. And played there for awhile. Then packed up & moved to another screen in another city to play there for awhile. We’re compressing that process, of course, doing only one screening per night on the tour, but it’s their idea, not mine. And the highlight of my light last night was talking to Bob Weinstein at the party after the screening. As @TheJonGordon & I explained our plan, Bob said ‘Youíre 4-walling. That’s what me & Harvey did in the beginning.’ To which I said ‘That’s why we call it The Harvey Boys.’ Then, in true Bob fashion, he instantly did the math on our Radio City Music Hall premiere to tell us we could have the highest per screen average ever. He saw the flick this morning & we spoke again. He loved it; said really nice things about me as a director. Then, in true Bob fashion, he added ‘If it were mine, I’d tell you take 10 minutes out.’ It was awesome. It was like being recognized as an adult by your Dad.

But taking our show on the road isn’t a new idea. I’ve taken all of my movies on the road for promotional tours. Only difference is, this time around, we’re charging for tickets. And if that price is too high for you, don’t worry: you’ll be able to see the flick for a lot less on October 19th. But with this tour, our aim is to get financially whole. I want to use actual, recognizable math on our little $4mil flick. Once we clear $4mil (off the tours, the merch, the ViewAskew Garage Sale), we’re able to give our investors their money back. So long as we don’t spend on marketing, every penny after that becomes profit. No more of this ‘The movie cost $4mil to make but needs to earn $50mil at the box office to break even.’ That ALWAYS bugged me: I’d got out of my way to make flicks for as little as possible, then watch folks spend more to market it. But that’s how the business works: EVERYBODY does that. It is the standard. And I’ve done it, too; for 9 films now. So after doing it the same way for 9 times, you start to think about how you’d do it differently: is it possible to sell a flick WITHOUT spending any of that money? With a budget so low, why not try? Shit, just to change it up a bit. For years, bloggers told me I was tired for doing so many Askewniverse flicks. You hear that enough, it sinks in. No artist wants to be called tired, y’know?

So with only 1 flick left that I want to make, I figure why NOT gamble a bit. Because, like I said: if this works out the way we’re hoping, we’ll have a model we can use with not only HIT SOMEBODY, but any SModcast Pictures we make after it – which would be YOUR flicks, not mine. I’ve told my stories in film already & I get to tell way more inventive stories every week on all the @SModcast Network shows. But I love being involved with flicks so I figure ‘Why not help OTHER cats get THEIR flicks out there.’ If we can build SModcast Pictures into a brand – the way Harvey & Bob made the Miramax name stand for a specific kind of film – then it can become a kind of no-budget service label for flicks we feel fit our ethos or can’t find love elsewhere in the world. Indie flicks need special handling, and what we’re doing with RedState is simply special-handling it ourselves. And, yes, I’m aware there’s lots of bile for me & the flick in the blogosphere right now. But there was lots of bile for me in the blogosphere last week, too. And last year. And the year before that. That was never gonna change. But here’s what I’ve spent the night & morning reading instead: the Twitter feed – where there’s been so much enthusiasm & youthful exuberance & zeal for the idea of self distribution, I’ll be honest: I’ve rolled a couple tears. I’ll tell you what I’ll never forget about Sundance 2011: as I left the stage last night, a couple 20-something dudes followed along in the hallway, saying the dug the flick. Then one of them nearly knocked me dead when he said, with all the earnestness & passion of indie film incarnate ‘You can do this.’ And normally I’d say I was just stoned, but since I was THC-free that day, I tell you this not from a stoner, ‘Hey, maaaann’ free association, but as something that in that brief moment was about as real as raincoats: that kid was a thinner, better-looking, more-pussy-getting version of me, circa í94. And 1994 didn’t say ‘You fucking idiot! Do what everyone else does and sell your flick & spend to open it!’ 1994 kinda said ‘Skate, fucker – knowing full-well that if I pull this off, it’s gonna be easier for him to get HIS flicks out there. That moment meant the world to me; I’ll take it to my grave.

I was telling @JenSchwalbach this morning: it’s almost as if, 17 years ago, I came to this same place, and two roads diverged in a yellow wood. Cliche, I know ñ just lemme finish. So I chose a path that made ALL the difference. And 17 years later, this festival, universe, they all blessed (or possibly cursed) me with the chance of a lifetime: take the OTHER road instead to see what happens. And NOBODY can fault me for doing so, because a) I’m doing it incredibly financially responsibly, b) I’m not asking for help from anyone but the cats who wanna either see this flick or see this model work. c) I did it as entertainingly as possible. For years, I’ve read ‘He’s no filmmaker.’ Turns out they were right: I’m more of an entertainer. And any entertainer worth their salt goes out on the road with their art. There was a Tweet last night that called SModcastPictures and the RedStateTour ‘punk rock filmmaking’. I LOVED that. I co-opted Jello Biafra’s ‘Don’t hate the media; become the media’ for our RedStatement. But what I dug most about the sentiment? It made me feel like I was 23 again. Folks can write what they like, but as an artist, I’m cosmically invigorated & full of piss & vinegar. That’s where bold art comes from. They bitched at me for being complacent or for making something as sappy & mainstream. Everything about RedState is the opposite of that and they’re still bitching. And if this was still 1994, and the only way I could find out what people thought of what we did/are doing was by reading reviews or articles, I’d feel bummed that there wasn’t more support from a media that bitches about lameness/sameness all the time. But itís 2011 ñ and via @Twitter, I can INSTANTLY find out how the people who wanna come see the flick or support the cause actually feel.

And I can’t thank you all enough for what I’ve read on this feed all night & today. And I apologize to every Tweeter over the course of the last few months who ever Tweeted ‘Why don’t you just distribute it yourself?’ It was SO hard to not respond with ‘THAT’S THE PLAN, BITCHES!’ And you KNOW how hard it is for me to keep my trap shut about ANYTHING. But four days into shooting, @TheJonGordon & I had a serious talk about taking it out ourselves; the possibility of building & BUILDING, instead of building & selling. Our point was this: we were having SO much fun answering to no one, creating the life of the film every day, not following a traditional structure. And I’ll be honest: fun’s hard to come by in this business, because it IS a business. There’s lots of money at play. People tend to get brutally serious about shit that doesn’t matter. Original ideas get curbed in favor of the tried & true. As risky as folks are with millions of dollars, the risk usually doesn’t extend to the flicks, and why should it: there’s safety & financial security or prosperity in the familiar. @TheJonGordon & I were both kinda at wit’s end with the rigidity of the old way, but RedState brought back the fun. Everything about the way we’re going about things forces us to be MORE creative, and it feels awesome just to be doing the same thing differently for a change. It’s reinvigorated us – like when Rooster stabs the horse in the leg in TRUE GRIT: RedState is making us run like we’ve never run before. And as someone who wants to be an artist, itís just the shot in the ass (or the jab in the leg) that I needed. I’m INDIE again – maybe for the first time, even. It’s frightening & thrilling. My heart’s been racing all weekend. I feel alive! Young! Punk Rock! I feel like Bill Murray at the end of SCROOGED. There’s a Taoist proverb that’s been rolling around my head since we pulled into Sundance, and it kind of sums up this weekend for me: ‘To be great is to go on. To go on is to go far. To go far is to return.’ Well, I’ve now returned – and I’m ready to do it all over again.

Props to Vulture for the assembly.

What happened next? Hit Youtube for Showbiz 411’s chat with “Red State” stars Michael Angarano, Kerry Bishé, Nicholas Braun at at the after-party event.

There’s so much more to say about this, some of the biggest news to come out of not only Sundance, but the entire independent film industry…EVER. We’ve got a lot more coverage on the way, how it’s going to affect things moving forward, and so much more. You’re going to learn a lot about filmmaking. You’re going to see every penny spent and earned. Nothing is secret. Never done before. It’s all just beginning. We love it. Stay with us, and all our partner sites on the web, for one the most eye-opening experiences in film history. And don’t forget, hit up www.coopersdell.com and find out how “Red State” can come to your town.

Speical thanks to Showbiz 411’s Chris Barrett for his video contributions to this story. Chris has attended vulgarthons, the Chasing Amy private screening, was an extra in Dogma in Pittsburgh, and is currently directing a feature length documentary called “After School” about female teacher/student sex scandals. He’s currently in post production. He’s also the new media producer of showbiz411.com.