- The Chicago Sun-Times reports that Ben Affleck and Jennifer Lopez will no longer be at the forefront of Jersey Girl’s promotional campaign. Instead, the film will be marketed as the new film from Kevin Smith. Here’s their report:
‘BENNIFER DISAPPEARS!’ OK, now that I have your attention. … Word has it, Ben Affleck and Jennifer Lopez’s PHOTOS will not be shown on the posters of their upcoming film “Jersey Girl.†After the disastrous results of promoting the duo’s romance, in an attempt to boost the dismal “Gigli,†the producers of “Jersey Girl†have decided the promotional materials for the Kevin Smith-directed flick should NOT include the faces of either Affleck or J. Lo. “After ‘Gigli,’ [Miramax] doesn’t want to take any chances with another laughingstock flop,†a source tells US Weekly magazine. The advertising reportedly will boost “Jersey Girl†as another Kevin Smith film. Period.
And here’s what the IMDB had to say:
Report: Ben and Jen Left Out of ‘Jersey Girl’ Ads
Images of Ben Affleck and Jennifer Lopez have been scrapped from posters of their upcoming movie Jersey Girl – to give it a better chance of box office success. Producers of the film have reportedly advised their advertising and marketing teams not to include either of the stars’ faces on any of Jersey Girl’s promotional material after seeing the dismal performance of the on-off couple’s summer flop Gigli. A source tells American magazine Us Weekly, “After Gigli, (Miramax) doesn’t want to take any chances with another laughing stock flop. They’re going to promote this as a (director) Kevin Smith movie. It’s going to be about Kevin.â€
Images of Ben Affleck and Jennifer Lopez have been scrapped from posters of their upcoming movie Jersey Girl – to give it a better chance of box office success. Producers of the film have reportedly advised their advertising and marketing teams not to include either of the stars’ faces on any of Jersey Girl’s promotional material after seeing the dismal performance of the on-off couple’s summer flop Gigli. A source tells American magazine Us Weekly, “After Gigli, (Miramax) doesn’t want to take any chances with another laughing stock flop. They’re going to promote this as a (director) Kevin Smith movie. It’s going to be about Kevin.â€
The story makes sense if the studio is taking the Gigli angle, however, whenever a blurb contains the phrase “Word has it†or “a SOURCE tells…â€, be wary. Take this one as rumor for now.

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