- Kevin’s here with a post from earlier this week to address the new televion spots, the Austin premiere, and more. And we hope folks will take our lead on this and listen to Kevin – Catch the movie in advance, see the sneak preview this Saturday, but DEFINITELY bring all your friends and pay to see the flick on opening weekend. Grab people off the street. Spread the word! Here’s Kevin:
Kidding.
But we did have a great show last night. Wonderful, packed house (over 1300, I’m told, with every seat sold). Great, responsive crowd. Terrific Q&A. T’was all good. Many thanks to Richard and the Austin Film Society for having us over.
So, yes – Bob’s decided to “sneak†the movie this weekend on a thousand screens (see post below for the math). I guess I should be happy about it, because it means he’s confident in the playability and word of mouth of the flick. But you’d better believe it was tough to give up what could be a million and a half in opening weekend bucks.
However, Bob’s the man, and he seems to always know what he’s doing, so I’m taking a leap of faith here.
So if there’s a “sneak†near you on Saturday, by all means go. It’s good for us. Really.
Especially if you go again the next weekend when we officially open.
And you bring a couple friends.
And then you go right into the next showing after the flick’s done.
In other news, I’ve been reading all the lamentation about the TV spots. Well you’ll be happy to hear there are about four new spots debuting between now and the opening. One’s called “Warningâ€, and can only be shown after 9:00pm. It’s pretty funny. The other’s called “Wantedâ€, and may be airing already today. Next week, we’ve got the spots that Jay and I shot at the Quick Stop on Friday, with Jay talking to the camera. They’re pretty funny as well.
See? You talk, I listen.
But remember – these spots aren’t aimed at the Askew fan. We’re kinda counting on you guys and gals going. These spots are aimed at folks who aren’t familiar with our weird little world, and tend to sell less Jay and Bob and more everyone else in the cast (and the broader humor as well). The tracking numbers show that the spots thus far are working, as the definite interest and the first choice numbers continue to rise weekly. With the new spots, we may just be able to break out by opening weekend.
Either way, those are just numbers. The important thing is that the audiences thus far who’ve seen it are digging it big time.
And that’s why we made the movie: to make motherfuckers laugh and laugh hard.
Keep your fingers crossed, folks.

Got Something To Say?
You must be logged in to post a comment.