Lions Gate pres. Tom also added:

“Obviously, everybody got shellacked this weekend. We don’t get to play against two $30 million openings all the time,” Lions Gate Co-President Tom Ortenberg said Sunday morning. “We’re still well positioned for Thanksgiving. We’re still the No. 1 comedy in America, which I think is important heading into a big holiday like Thanksgiving. It’s still the only comedy in the Top Five.

“The film is playing best to younger audiences, both males and females, probably 18 to 34. They like the comedy. They like the hipness. Even though the film, itself, would seem to play a little more male than female, females are still strongly being attracted by Matt Damon and Ben Affleck. We think we’re still very well positioned for a great five-day Thanksgiving weekend. The film will play itself out through December.”

And the report:

Taking the fifth spot this weekend is director Kevin Smith’s religious satire “Dogma”. The film did suffer a larger than expected 52% decline but it still ended up passing the $12 million haul of Smith’s last film “Chasing Amy” to become the biggest hit in the director’s career. “Dogma” has so far earned close to $16 million and should top out in the area of $25 million giving distributor Lions Gate a profitable hit. Smith will next helm a sequel to his breakout film “Clerks”.